Essential People Metrics
FREE02 – People Professional Technologies
This CIPD Level 0 video from the FREE02 – People Professional Technologies unit covers Essential People Metrics, addressing assessment criteria AC 3.1 on how people data and analytics support organisational decision-making. The video explores key metrics including turnover, absence, engagement, performance, diversity, equity and inclusion (DEI), and pay data, whilst examining dashboards and KPIs used in workforce planning. Learners will discover how to triangulate quantitative data with qualitative insights and understand the critical distinction between correlation and causation in people analytics. By watching this video, you'll gain practical knowledge of essential people metrics that underpin evidence-based HR decision-making in modern organisations.
What this video covers
Covering Assessment Criterion 3.1 from the FREE02 People Professional Technologies unit, this video walks through the core quantitative measures that people professionals rely on to understand workforce health. The video addresses staff turnover in detail — including the distinction between voluntary, involuntary, regretted and functional turnover — alongside absence metrics such as the absence rate, frequency rate and the Bradford Factor. Engagement measurement, performance data including objective achievement and quality indicators, and the financial cost implications of employee departures all feature as named subjects within the video.
The video also covers diversity, equity and inclusion metrics, examining how demographic composition, pay gap analysis and progression rates across different groups are tracked and interpreted. Pay metrics more broadly, including how individual pay sits relative to pay bands and the total cost of employing a workforce, are addressed alongside a discussion of why these areas require particular care. The content connects individual metric categories to the wider question of how organisations use data to understand what is actually happening with their people, rather than treating each figure in isolation.
Workforce planning, the role of dashboards and KPIs in presenting people data, the importance of triangulating quantitative metrics with qualitative insight, and the distinction between correlation and causation all sit within the video's scope. Taken together, the video gives AC 3.1 its full treatment by connecting the specific metrics — turnover costs, Bradford Factor weightings, DEI pay gap data, engagement survey scores — to the broader analytical question of how people data can support organisational decision-making.
Assessment Criteria 3.1
Explain how people data and analytics can be used to support decision-making.
Indicative Content
To include: dashboards and KPIs; turnover, absence, engagement, performance, DEI, pay metrics; workforce planning; triangulating data with qualitative insight; correlation vs causation.
What You'll Learn
Video covering: Essential People Metrics
About FREE02 – People Professional Technologies
To develop learners’ understanding of key technologies used in people practice, how to select and use them responsibly, and how they can improve people insights, efficiency and employee experience.
More FREE02 Videos
Introduction to People Data, Dashboards and KPIs
AC 3.1 – Explain how people data and analytics can be used to support decision-making.
Using Data for Decisions and Avoiding Common Pitfalls
AC 3.1 – Explain how people data and analytics can be used to support decision-making.
Adoption challenges, accessibility, and AI bias
AC 3.2 – Discuss risks and limitations of people technology and analytics.
Data quality, misleading metrics, and surveillance concerns
AC 3.2 – Discuss risks and limitations of people technology and analytics.
Over-automation, human judgement, change fatigue, and security
AC 3.2 – Discuss risks and limitations of people technology and analytics.
Introduction to measuring success and adoption/usage metrics
AC 3.3 – Evaluate measures of success for people technology.
Operational measures including efficiency, errors, and compliance
AC 3.3 – Evaluate measures of success for people technology.
Strategic measures including insight quality, employee experience, and ROI
AC 3.3 – Evaluate measures of success for people technology.
Start Learning for Free
Create a free account to access study guides and HR model videos. Upgrade to full features for just £8.99 per unit when you're ready.