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CIPD Level 0FREE02AC 3.1

Essential People Metrics

FREE02People Professional Technologies

This CIPD Level 0 video from the FREE02 – People Professional Technologies unit covers Essential People Metrics, addressing assessment criteria AC 3.1 on how people data and analytics support organisational decision-making. The video explores key metrics including turnover, absence, engagement, performance, diversity, equity and inclusion (DEI), and pay data, whilst examining dashboards and KPIs used in workforce planning. Learners will discover how to triangulate quantitative data with qualitative insights and understand the critical distinction between correlation and causation in people analytics. By watching this video, you'll gain practical knowledge of essential people metrics that underpin evidence-based HR decision-making in modern organisations.

What this video covers

Covering Assessment Criterion 3.1 from the FREE02 People Professional Technologies unit, this video walks through the core quantitative measures that people professionals rely on to understand workforce health. The video addresses staff turnover in detail — including the distinction between voluntary, involuntary, regretted and functional turnover — alongside absence metrics such as the absence rate, frequency rate and the Bradford Factor. Engagement measurement, performance data including objective achievement and quality indicators, and the financial cost implications of employee departures all feature as named subjects within the video.

The video also covers diversity, equity and inclusion metrics, examining how demographic composition, pay gap analysis and progression rates across different groups are tracked and interpreted. Pay metrics more broadly, including how individual pay sits relative to pay bands and the total cost of employing a workforce, are addressed alongside a discussion of why these areas require particular care. The content connects individual metric categories to the wider question of how organisations use data to understand what is actually happening with their people, rather than treating each figure in isolation.

Workforce planning, the role of dashboards and KPIs in presenting people data, the importance of triangulating quantitative metrics with qualitative insight, and the distinction between correlation and causation all sit within the video's scope. Taken together, the video gives AC 3.1 its full treatment by connecting the specific metrics — turnover costs, Bradford Factor weightings, DEI pay gap data, engagement survey scores — to the broader analytical question of how people data can support organisational decision-making.

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Assessment Criteria 3.1

Explain how people data and analytics can be used to support decision-making.

Indicative Content

To include: dashboards and KPIs; turnover, absence, engagement, performance, DEI, pay metrics; workforce planning; triangulating data with qualitative insight; correlation vs causation.

What You'll Learn

Video covering: Essential People Metrics

About FREE02People Professional Technologies

CIPD Level 0
FREE02
Learning Outcome 3

To develop learners’ understanding of key technologies used in people practice, how to select and use them responsibly, and how they can improve people insights, efficiency and employee experience.

View all FREE02 assessment criteria

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