AI in Learning, Development and Performance Management
FREE08 – People Professionals and Artificial Intelligence (AI)
This CIPD Level 0 video, part of the FREE08 – People Professionals and Artificial Intelligence unit, explores how organisations leverage AI across learning, development and performance management functions. The session directly addresses assessment criteria AC 1.2 by examining practical AI applications including AI-driven learning recommendations, personalised content generation for training materials, sentiment analysis in performance feedback, and continuous performance tracking tools. You'll discover how these technologies enhance employee development whilst understanding the associated benefits and risks in each operational area. By the end of this video, you'll be equipped to discuss common HR use cases of AI and confidently explain how these innovations shape modern people practice.
What this video covers
Covering Assessment Criterion 1.2 of FREE08 – People Professionals and Artificial Intelligence, this video examines two specific domains in depth: learning and development, and performance management. Within learning and development, the video addresses AI-driven recommendation engines and generative AI tools used to produce training materials, course outlines, quiz questions and case studies. These topics are treated in the context of how organisations respond to emerging learning needs and manage the scale of their content libraries.
The performance management section of the video covers sentiment analysis as applied to survey responses and written feedback, alongside continuous performance tracking tools that capture objective and qualitative data in real time. The video looks at how these technologies surface patterns in employee data, identify skill gaps and inform development conversations, contrasting this approach with traditional periodic review cycles. Both the practical applications and the associated risks — including employee trust, perceived surveillance and the importance of transparency — are covered within the AC 1.2 scope of benefits and risks across HR use cases.
Throughout, the video situates these tools within a wider argument about the relationship between AI-generated insight and human judgement, touching on what oversight means in practice when generative content is used for training purposes or when continuous tracking data feeds into performance conversations. The discussion of sentiment analysis draws on the idea of monitoring emotional tone at organisational scale, which connects directly to the employee relations and performance management territory outlined in the FREE08 indicative content.
Assessment Criteria 1.2
Discuss common uses of AI in HR (e.g. recruitment, onboarding, learning, performance management)
Indicative Content
Recruitment: CV screening and shortlisting tools Candidate matching systems AI-assisted job descriptions Onboarding: Chatbots and virtual assistants Personalised onboarding journeys Learning and development: AI-driven learning recommendations Content generation for training materials Performance management: Sentiment analysis (e.g. surveys, feedback) Continuous performance tracking tools Employee relations: AI-assisted policy guidance Case management support HR administration: Document drafting (letters, policies) Scheduling and workflow automation Benefits vs risks in each area (brief overview)
What You'll Learn
Video covering: AI in Learning, Development and Performance Management
About FREE08 – People Professionals and Artificial Intelligence (AI)
To develop learners’ understanding of how artificial intelligence is used in people practice, the opportunities and risks it presents, and how HR professionals can use AI responsibly to improve decision-making, efficiency and employee experience.
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