Foundational Communication Technologies
3CO01 – Business, culture and change in context
This CIPD Level 3 video on Foundational Communication Technologies, part of unit 3CO01 – Business, culture and change in context, explores assessment criteria AC 1.4 by reviewing the range of technologies available within the people profession. The video examines how various communication tools—from email and smartphones to cloud-based platforms, social media, and emerging technologies like artificial intelligence and biometric recognition—can be utilised to enhance working practices, improve collaboration, and boost organisational efficiency and productivity. You'll gain practical knowledge of how both collective and individual technologies impact workplace communication, customer service delivery, and security, enabling you to make informed decisions about technology implementation in HR roles.
What this video covers
Foundational Communication Technologies is a video within Unit 3CO01 – Business, Culture and Change in Context, addressing Assessment Criterion 1.4, which asks learners to review the range of technology available within the people profession and how it can be utilised to improve working practices and collaboration. The video focuses specifically on the communication technologies that sit at the base of modern HR practice: internet and Wi-Fi infrastructure, email, smartphones, and social media platforms. Rather than treating these as general consumer tools, the video examines each one through an HR lens, looking at how people professionals encounter and rely upon them in day-to-day work.
Within that scope, the video covers how Wi-Fi connectivity underpins flexible and remote working arrangements, including the delivery of virtual training and access to cloud-based HR systems. Email is examined in terms of its role in formal employment correspondence, policy communication, and the creation of audit trails, alongside its recognised limitations such as information overload. Smartphones are discussed in relation to mobile-enabled self-service HR functions — including annual leave requests and payslip access — and the video also addresses the concept of the right to disconnect as a consideration for people professionals managing employee wellbeing. Social media coverage spans both internal enterprise networking and external employer branding, talent sourcing, and recruitment marketing, with attention given to the ethical and policy questions that arise around candidate profiling and employee conduct online.
The video closes by drawing together how these individual technologies function collectively within people practice, reflecting the AC 1.4 requirement to consider both individual and collective technologies in relation to working practices, efficiency, and governance. Policy considerations around social media use, privacy in recruitment decisions, and the organisational responsibilities that follow from constant mobile connectivity are all brought within the people professional's remit. Learners studying 3CO01 at Level 3 will find the video directly relevant to the indicative content covering communication technologies, security, productivity, and the social and technological approaches used across HR functions.
Assessment Criteria 1.4
Review the range of technology available within the people profession, including how it can be utilised to improve working practices and collaboration.
Indicative Content
Different types of technologies, for example wi-fi, internet, email, electronic forms of communication, for example smart phones, social media, cloud-based platforms, dashboards, file management and document sharing, cloud-hosting, synchronous collaborative software, Bluetooth, voice recognition, fingerprint, facial and iris recognition, auto- responders, artificial intelligence. How collective and individual technologies can change, improve and affect working practices. Various social and technological approaches used in communication, customer service, marketing, improving efficiency, productivity and security
What You'll Learn
Video covering: Foundational Communication Technologies
About 3CO01 – Business, culture and change in context
This unit considers the impact of external influences and how the digital and commercial environment shapes businesses and the culture within which they operate. It considers the importance of people’s behaviour on organisational culture and its ability to manage change effectively.
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