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CIPD Level 33CO01AC 3.1

How change impacts organisational business

3CO01Business, culture and change in context

Written by the People Study Pro CIPD content teamPublished Updated

This CIPD Level 3 video for unit 3CO01 – Business, culture and change in context explores how change impacts organisational business, directly addressing assessment criteria AC 3.1 on planning and managing workplace change. The video examines key factors and triggers for change including competition, technological advancement, and organisational turbulence, whilst analysing how changing situations and strategic initiatives affect business performance. It covers essential project planning principles, including the role, purpose, and goals required for successful change implementation. By watching, you'll develop the knowledge needed to explain the importance of managing change effectively and understand how external and internal factors drive organisational transformation.

What this video covers

Covering Assessment Criterion 3.1 of 3CO01, this video focuses on the multi-dimensional consequences that change initiatives produce within an organisation. Rather than examining why change occurs, the video concentrates on what happens across the business once change is underway, looking specifically at operational, financial, people, and cultural impacts as four distinct but interconnected areas of organisational life.

On the operational and financial side, the video addresses how new technologies, restructuring, and new products alter workflows and reporting relationships, including the ripple effects that a single change can trigger across multiple functions simultaneously. The financial dimension covers both direct costs — such as investment in new systems, training, and consultancy — and indirect costs including productivity loss during transition, setting these against the risks and costs associated with not changing at all.

The video also gives substantial attention to the human and cultural consequences of change, examining how shifts in roles, responsibilities, skills requirements, and job security generate emotional responses such as anxiety, uncertainty, and resistance alongside more positive reactions. Cultural impact receives particular focus, with the video addressing how mergers, digital transformation, and moves towards greater organisational agility demand sustained cultural integration well beyond initial implementation, including the roles of consistent messaging, leadership role modelling, and alignment of systems with desired values.

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Assessment Criteria 3.1

Explain the importance of planning and managing change within the workplace.

Indicative Content

Factors and triggers for change to include competition, technological, turbulence, discontinuity, chaos, process and implementing change. How changing situations and initiatives can impact on the organisation’s business. Project planning: the role, purpose and goals of project planning.

What You'll Learn

Video covering: How change impacts organisational business

About 3CO01Business, culture and change in context

CIPD Level 3
3CO01
Learning Outcome 3

This unit considers the impact of external influences and how the digital and commercial environment shapes businesses and the culture within which they operate. It considers the importance of people’s behaviour on organisational culture and its ability to manage change effectively.

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