Applying Evidence-Based Practice in Organisations
3CO02 – Principles of analytics
This CIPD Level 3 learning video on "Applying Evidence-Based Practice in Organisations" covers unit 3CO02 – Principles of analytics, addressing assessment criteria AC 1.1. The video explains what evidence-based practice is, how organisations implement it across HR functions, and explores the key components that underpin effective decision-making. You'll discover how different types of evidence integrate to inform principle-led judgements and drive meaningful outcomes within your organisation. By watching, you'll gain a comprehensive understanding of evidence-based practice application essential for progressing through your CIPD qualification.
What this video covers
Covering Assessment Criterion 1.1 of 3CO02, this video examines how evidence-based practice moves from concept into day-to-day organisational reality. It works through a structured, multi-stage process that takes a people professional from framing a focused question through to assessing whether a chosen intervention achieved its intended effect. The video is explicit that the quality of an opening question shapes everything that follows, using a first-year employee turnover scenario to illustrate the difference between a vague problem statement and a precise, answerable one.
The process itself is broken into six distinct stages — asking, acquiring, appraising, aggregating, applying and assessing — and the video traces how each stage connects to the next. Drawing on four recognised source types, including internal organisational data, published research, practitioner expertise and stakeholder perspectives, it demonstrates how these are critically evaluated for reliability and then brought together to identify convergent or contradictory patterns. An employee engagement example runs through this sequence, covering engagement drivers such as meaningful work, supportive management and fair treatment, and showing how data analysis, prior practitioner knowledge and focus-group input can be combined into a coherent evidential picture.
A substantial part of the video is devoted to the relationship between evidence and principle-led judgement — a pairing that sits at the heart of AC 1.1's indicative content. It addresses a scenario in which a performance management approach raises short-term productivity while simultaneously generating employee stress and eroding trust, using this to explore how professional values and ethics enter decisions that data alone cannot resolve. The video also names the practical obstacles that arise in organisations: time and resource pressures, variable data quality, resistance when evidence conflicts with stakeholder preferences, and the reality of working with incomplete or contradictory information alongside the organisational benefits of greater decision quality and professional credibility.
Assessment Criteria 1.1
Explain what evidence-based practice is and how it is applied within an organisation.
Indicative Content
What evidenced-based practice is, its application, components of evidence- based practice, identification of how different types of evidence-based practice can be used to inform principle-led judgements and outcomes for an organisation.
What You'll Learn
Video covering: Applying Evidence-Based Practice in Organisations
About 3CO02 – Principles of analytics
This unit looks at how people professionals make both straightforward and complex choices as they carry out their roles. It focuses on how utilising a diverse range of analytics and evidence is essential to the rationalisation and enhancement of working practices and situational decision-making to create value.
View all 3CO02 assessment criteriaMore 3CO02 Videos
Introduction to Evidence-Based Practice and Its Core Principles
AC 1.1 – Explain what evidence-based practice is and how it is applied within an organisa...
The Four Sources of Evidence in Evidence-Based Practice
AC 1.1 – Explain what evidence-based practice is and how it is applied within an organisa...
Data for informed decision-making
AC 1.2 – Explain the importance of using data in organisations.
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