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CIPD Level 33CO04AC 2.3

Building Rapport and Questioning Techniques

3CO04Essentials of people practice

Written by the People Study Pro CIPD content teamPublished Updated

This CIPD Level 3 learning video, part of unit 3CO04 Essentials of people practice, explores building rapport and questioning techniques essential for effective selection interviews. Addressing assessment criteria AC 2.3, the video covers how to establish genuine connection with candidates through communication strategies, alongside mastering diverse questioning approaches including open, closed, probing, competency-based and hypothetical questions. By watching, you'll develop practical skills in conducting structured face-to-face, telephone and web conferencing interviews whilst creating an inclusive candidate experience and making informed decisions based on predetermined selection criteria.

What this video covers

Covering Assessment Criterion 2.3 of 3CO04, this video focuses on the interpersonal and questioning dimensions of conducting selection interviews. It addresses both verbal and non-verbal communication in an interview context, examining how factors such as tone, pace, body language, posture, eye contact and facial expression shape the candidate's experience and the quality of information gathered. Active listening is treated as a core interviewing skill alongside these communication elements, rather than as background knowledge.

The video gives detailed attention to the range of question types available to interviewers, covering open, closed, probing, leading and multiple questions, as well as competency-based questioning. Each type is considered in relation to when and why it might be used during a structured selection interview, and the video is clear about which approaches tend to yield the most useful evidence against selection criteria. Hypothetical questioning is also referenced within this broader examination of questioning strategy.

A significant portion of the video is devoted to competency-based interviewing and the STAR framework — Situation, Task, Action, Result — as a structured method for gathering and evaluating candidate responses. The video treats rapport-building not as a preliminary nicety but as an active technique that interviewers deploy from the moment a candidate arrives, influencing the depth and honesty of responses throughout the interview. Together, these topics form the practical foundation for participating effectively in both the interview itself and the subsequent decision-making process for an identified role.

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Assessment Criteria 2.3

Participate effectively in a selection interview and the decision-making process for an identified role.

Indicative Content

Contribute to face-to-face, telephone or web conferencing for an interview; use of appropriate interview structure, including opening and closing the interview; planning time effectively; establishing rapport; communication, for example verbal and non-verbal; questioning skills such as open, closed, probing, hypothetical, multiple, leading, competency-based questions; listening skills; effective note-taking; scoring responses against predetermined criteria. Making effective decisions using the selection criteria, use of scoring systems; appreciation of inclusive selection methods.

What You'll Learn

Video covering: Building Rapport and Questioning Techniques

About 3CO04Essentials of people practice

CIPD Level 3
3CO04
Learning Outcome 2

This unit introduces the fundamentals of people practice, ranging from the employee lifecycle to policies, regulation and law. It further explores a diverse array of specialist subjects such as recruitment, talent management, reward and learning and development, essential to a career in people practice. Importantly, this unit enables practitioners to apply their knowledge and skills, building their confidence and ability to practise progressively.

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