Positive cultures, inclusion and the role of people professionals
3CO01 – Business, culture and change in context
This CIPD Level 3 learning video, part of unit 3CO01 – Business, culture and change in context, explores how people professionals foster positive workplace cultures and drive inclusion across organisations. Aligned with assessment criteria AC 2.1, the video defines organisational culture, examines cultural diversity and sub-cultures, and analyses the impact of values and norms on behaviour within a holistic systems framework. You'll discover how HR professionals facilitate effective cultures whilst embedding diversity and inclusion principles into organisational practices, equipping you with essential knowledge for managing workplace culture strategically.
What this video covers
Workplace culture in organisational settings can be understood along a spectrum from highly positive to actively damaging, and this video addresses that range directly within the context of CIPD Level 3 unit 3CO01. The video examines the defining characteristics of positive cultures — including psychological safety, trust, fairness, learning orientation, recognition, collaboration, work-life balance, and a sense of purpose — set against the contrasting features of negative or toxic cultures such as fear, blame, bullying, presenteeism and destructive internal competition. AC 2.1 is the focus throughout, and the video approaches workplace culture not as an abstract concept but as something with identifiable, observable qualities that carry real consequences for organisations and the people within them.
A significant portion of the video addresses the organisation as a holistic system, examining how culture is interconnected with strategy, structure, systems, leadership and the external environment rather than operating in isolation. This systems perspective shapes how the video treats cultural change, which it presents as requiring aligned movement across multiple organisational elements rather than through standalone initiatives. The video also draws a clear distinction between diversity and inclusion — treating them as related but separable concepts — and addresses how inclusion principles must be built into specific people practices such as recruitment and selection, career development, flexible working arrangements and leadership accountability.
The final section of the video turns to the practical role of people professionals in relation to organisational culture, covering cultural diagnosis through tools such as employee surveys, focus groups and the analysis of people data including turnover patterns and engagement scores. It also addresses culture design in partnership with leaders, the embedding of values through people practices spanning learning, performance management and reward, and the championing of employee voice and inclusion. Together these areas reflect the indicative content for AC 2.1 and ground the people professional's contribution in concrete, recognisable activities.
Assessment Criteria 2.1
Define workplace culture in organisational settings and the importance of fostering positive approaches towards it.
Indicative Content
What culture is, definitions and types of culture in the organisational context, sub- cultures, cultural diversity, impact of culture, values and norms, positive and negative cultures. The organisation as a holistic system, the roles of people professionals in facilitating an appropriate and effective organisational culture. What is meant by creating a diverse and inclusive environment. How diversity and inclusion principles are built into organisational practices.
What You'll Learn
Video covering: Positive cultures, inclusion and the role of people professionals
About 3CO01 – Business, culture and change in context
This unit considers the impact of external influences and how the digital and commercial environment shapes businesses and the culture within which they operate. It considers the importance of people’s behaviour on organisational culture and its ability to manage change effectively.
View all 3CO01 assessment criteriaMore 3CO01 Videos
Introduction to External Influences and Why They Matter
AC 1.1 – Examine the key external influences that impact on business environments.
SWOT Analysis and Putting External Analysis into Practice
AC 1.1 – Examine the key external influences that impact on business environments.
The STEEPLE Analysis Framework
AC 1.1 – Examine the key external influences that impact on business environments.
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