Development, retention, engagement and the ongoing employment relationship
5CO01 – Organisational performance and culture in practice
This CIPD Level 5 learning video, part of unit 5CO01 Organisational performance and culture in practice, explores how development, retention, engagement and the ongoing employment relationship connect throughout the employee lifecycle. The video unpacks assessment criteria 3.1 by examining the links between lifecycle stages—from attraction and recruitment through induction, development, retention, engagement, and exit—whilst highlighting the distinct roles of HR, L&D and organisational development professionals at each touchpoint. By watching this video, you'll gain a comprehensive understanding of how people practice roles evolve across the employment relationship and how to support sustained employee engagement and performance.
What this video covers
Within the employee lifecycle, the development and retention stages cover the longest stretch of someone's employment relationship, and this video examines how several distinct people practice roles intersect across both. Viewers will find discussion of L&D professionals, HR business partners, talent management specialists, OD practitioners, reward specialists, and employee relations professionals, each considered in terms of their specific contribution during these stages. The video addresses AC 3.1 of 5CO01 by drawing out the links between where an employee is in the lifecycle and which people practice roles are most active at that point.
The development stage is explored through the lens of contemporary L&D practice, covering how the role has shifted away from course delivery towards capability diagnosis, learning architecture design, content curation, and impact measurement. The video also addresses how HR business partners connect development activity to succession planning and talent pipelines, and how talent management specialists design programmes oriented towards high-potential employees and leadership readiness. OD practitioners are considered separately, with attention given to their focus on collective capability, team effectiveness, and organisational learning rather than individual skill building.
Retention and engagement are treated as related but distinct concerns, and the video covers the people practice specialisms that operate across both — including reward management, employee relations, performance management, and succession planning. Reward specialists are discussed in relation to market benchmarking, compensation design, and recognition schemes, while employee relations professionals are addressed through their work on collective bargaining, grievance frameworks, and employment policy. The video also returns to HR business partners and L&D in this context, examining how engagement data, manager coaching, career conversations, and meaningful work design each connect to particular people practice roles during the ongoing employment relationship.
Assessment Criteria 3.1
Discuss the links between the employee lifecycle and different people practice roles.
Indicative Content
Definitions of lifecycle, for example attraction, recruitment, induction/onboarding, development, retention/engagement (including reward/relations, promotion/succession planning), exit/separation, possible post- employment connections. Overview of people practice roles at each stage and how this continues to evolve. Touch points along lifecycle for particular areas of people practice (HR, L&D, OD) and different people practice roles.
What You'll Learn
Video covering: Development, retention, engagement and the ongoing employment relationship
About 5CO01 – Organisational performance and culture in practice
This unit examines the connections between organisational structure and the wider world of work in a business context. It highlights the factors and trends, including the digital environment, that impact on business strategy and workforce planning, recognising the influence of culture, employee wellbeing and behaviour in delivering change and organisational performance
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