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CIPD Level 0FREE07AC 3.1

Difficult conversations, defensiveness, and lack of evidence

FREE07Coaching, Appraisals and Giving Feedback

Written by the People Study Pro CIPD content teamPublished Updated

This FREE07 CIPD Level 0 learning video explores three critical challenges covered in assessment criteria AC 3.1 within the Coaching, Appraisals and Giving Feedback unit: difficult conversations, defensiveness, and lack of evidence. The video examines how these common obstacles can undermine the effectiveness of coaching and appraisal interactions, preventing managers from delivering constructive feedback that drives performance improvement. By understanding the root causes and practical strategies to address these challenges, learners will develop the capability to navigate sensitive discussions with greater confidence and ensure their feedback conversations are grounded in concrete, observable examples rather than subjective impressions.

What this video covers

Covering Assessment Criterion 3.1 from FREE07 – Coaching, Appraisals and Giving Feedback, this video focuses on three of the most frequently encountered obstacles in performance management: difficult conversations, defensiveness, and lack of evidence. These are examined specifically in the context of coaching, appraisal and feedback situations, and the video draws on the idea of threat response — the psychological mechanism by which criticism is perceived as a danger to social standing or job security — to explain why feedback interactions so often go wrong even when managers have good intentions.

The video addresses why managers avoid difficult conversations involving underperformance, behavioural issues or interpersonal conflict, and what happens to team performance and employee engagement when those conversations are deferred. It then turns to defensiveness, examining how it manifests — through denial, blame, excuse-making or argument — and how delivery choices, including a focus on specific behaviours rather than personality traits and the role of psychological safety, affect whether a defensive reaction occurs. The distinction between discussing the impact of missed deadlines and labelling someone as unreliable is used to illustrate this contrast.

The third challenge, lack of evidence, is treated in terms of both its causes and its consequences: vague, undocumented feedback that employees can dispute, generic observations that provide no actionable guidance, and the legal vulnerabilities that arise when problems escalate without a supporting paper trail. The video covers contemporaneous note-taking, one-to-one meeting records and the expectation that appraisals be supported by documented examples as practical responses that people professionals can promote at an organisational level.

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Assessment Criteria 3.1

Discuss common challenges in coaching, appraisal and feedback.

Indicative Content

To include: difficult conversations; defensiveness; lack of evidence; inconsistent manager capability; remote/hybrid settings; performance avoidance; over-focus on ratings; bias and favouritism; cultural differences.

What You'll Learn

Video covering: Difficult conversations, defensiveness, and lack of evidence

About FREE07Coaching, Appraisals and Giving Feedback

CIPD Level 0
FREE07
Learning Outcome 3

To develop learners’ understanding of effective coaching, appraisal and feedback practices, and how people professionals support managers to build capability, performance and engagement through fair, consistent and development-focused conversations.

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