Inconsistent manager capability, remote working challenges, and performance avoidance
FREE07 – Coaching, Appraisals and Giving Feedback
This CIPD Level 0 learning video explores three critical challenges covered in FREE07 – Coaching, Appraisals and Giving Feedback, specifically addressing assessment criteria AC 3.1 on common obstacles in coaching and feedback delivery. The video examines inconsistent manager capability, the complexities of conducting appraisals in remote and hybrid working environments, and how performance avoidance undermines effective people management. By understanding these barriers, CIPD students will gain practical insight into why coaching conversations often falter and develop strategies to navigate these real-world workplace challenges.
What this video covers
Three interconnected challenges form the subject of this video, all sitting within AC 3.1 of FREE07 and its focus on common obstacles in coaching, appraisals and feedback. The video addresses inconsistent manager capability, the difficulties introduced by remote and hybrid working arrangements, and performance avoidance — examining how these issues arise and why they tend to compound one another across an organisation.
The first substantial area covers how variation in manager skill levels affects the fairness and consistency of appraisal and feedback processes, touching on concepts such as the "manager lottery" effect and the role of mandatory training, quality assurance mechanisms and organisational frameworks in establishing baseline standards. The second area turns to the structural and relational difficulties that distributed working creates for coaching conversations, evidence-gathering and performance visibility — including the shift towards outcomes over behaviours, the reduced opportunity for informal observation, and the challenge of maintaining rapport through video-based communication.
The third focus is performance avoidance: the tendency for managers to sidestep addressing underperformance through strategies such as redistributing work or tolerating inadequate standards. The video considers the motivational roots of avoidance behaviour — including conflict aversion and role uncertainty — alongside the organisational consequences for high performers, team productivity and development opportunity. It also covers how HR escalation pathways and managerial confidence-building feature as responses to this pattern.
Assessment Criteria 3.1
Discuss common challenges in coaching, appraisal and feedback.
Indicative Content
To include: difficult conversations; defensiveness; lack of evidence; inconsistent manager capability; remote/hybrid settings; performance avoidance; over-focus on ratings; bias and favouritism; cultural differences.
What You'll Learn
Video covering: Inconsistent manager capability, remote working challenges, and performance avoidance
About FREE07 – Coaching, Appraisals and Giving Feedback
To develop learners’ understanding of effective coaching, appraisal and feedback practices, and how people professionals support managers to build capability, performance and engagement through fair, consistent and development-focused conversations.
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