The purpose and value of workplace appraisals
FREE07 – Coaching, Appraisals and Giving Feedback
This CIPD Level 0 video explores the purpose and value of workplace appraisals as part of the FREE07 unit on Coaching, Appraisals and Giving Feedback, addressing assessment criteria AC 1.1. The video examines how appraisals drive performance improvement, support development and learning, and enhance motivation and engagement by clarifying expectations and aligning individual efforts with organisational goals. You'll discover how effective appraisals contribute to improved employee experience, retention rates, and career progression opportunities within your organisation. By watching this video, you'll gain a comprehensive understanding of why appraisals matter strategically and operationally in modern HR practice.
What this video covers
Workplace appraisals go by several names — performance reviews, performance evaluations — yet regardless of the label, they serve a consistent set of purposes that this video examines in detail. The video addresses Assessment Criterion 1.1 from FREE07 and centres on why appraisals exist as a formal mechanism within organisations, covering clarity of expectations, alignment of individual objectives to organisational goals, and the role appraisals play in employee retention and career progression. The discussion treats appraisals not as administrative routine but as structured conversations with distinct and interconnected purposes.
A substantial part of the video is devoted to how appraisals function as a tool for creating shared understanding between managers and employees — covering what success looks like in a given role, including both outcomes and behaviour. The video also examines how objective-setting within the appraisal process connects an individual's work to team priorities, departmental direction, and the wider organisational strategy. The relationship between that goal alignment and an employee's sense of meaning and purpose at work is a thread that runs through this section of the content.
The video then turns to the connection between appraisals, motivation, and retention, looking at how career aspiration discussions and documented development planning influence whether employees see a future within an organisation. It also addresses the role that formal appraisal documentation plays in supporting fair and transparent decisions about promotion, framing sound record-keeping as something that protects both employees and employers. Taken together, these topics cover the full scope of indicative content for AC 1.1 as it relates to the purpose and value of appraisals specifically.
Assessment Criteria 1.1
Explain the purpose of coaching, appraisals and feedback in the workplace.
Indicative Content
To include: performance improvement; development and learning; motivation and engagement; clarity of expectations; alignment to goals; employee experience; retention and career progression.
What You'll Learn
Video covering: The purpose and value of workplace appraisals
About FREE07 – Coaching, Appraisals and Giving Feedback
To develop learners’ understanding of effective coaching, appraisal and feedback practices, and how people professionals support managers to build capability, performance and engagement through fair, consistent and development-focused conversations.
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