The role of feedback and how all three practices work together

The final video in this unit on FREE07 – Coaching, Appraisals and Giving Feedback turns its attention to feedback as a distinct workplace practice, examining its purpose in relation to performance improvement, motivation, employee engagement, and the closing of gaps between current and desired performance. The video distinguishes feedback from the other two practices by considering its frequency and immediacy, drawing on the difference between in-the-moment responses and the more periodic nature of formal appraisals. Both positive and developmental forms of feedback are addressed, including how each connects to employee behaviour, and the video draws on a principle from behavioural psychology to explain why recognised behaviours tend to be repeated.

The video then shifts to the relationship between all three practices — coaching, appraisals and feedback — treating them not as separate activities but as components of an integrated system. A concrete workplace scenario is used to illustrate how an objective agreed during an appraisal, supported through a coaching relationship, and reinforced by regular feedback can lead to measurable development over time. Clarity of expectations, alignment to organisational goals, and career progression each feature within this discussion, grounding the integration of the three practices in the kind of outcomes that AC 1.1 requires candidates to be able to explain.

The video closes by considering what it means for an organisation when all three practices are implemented effectively together, with particular reference to continuous development as a cultural outcome rather than a procedural one. Employee experience and retention sit within scope here, and the discussion connects individual development activity to broader organisational benefit. Taken together, the video covers the full indicative content range for AC 1.1, addressing the purpose of each practice individually before examining the cumulative effect of coaching, appraisals and feedback operating in combination.