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CIPD Level 0FREE07AC 1.2

Formal Appraisal and Choosing the Right Approach

FREE07Coaching, Appraisals and Giving Feedback

This CIPD Level 0 video, part of the FREE07 unit on Coaching, Appraisals and Giving Feedback, explores formal appraisal and how to select the most appropriate approach for your organisation. Drawing on assessment criteria AC 1.2, it explains the key differences between coaching, managing performance and formal appraisal, distinguishing between developmental versus evaluative conversations, continuous performance management versus annual appraisal cycles, and strengths-based versus deficit-based approaches. By watching this video, you'll understand when each method is most appropriate and gain practical insight into selecting the right appraisal strategy for your HR practice.

What this video covers

Formal appraisal sits at the centre of this video, which examines its defining characteristics as a structured, documented and policy-governed process — one that operates quite differently from coaching or continuous performance management. The video addresses AC 1.2 of FREE07 directly, drawing out the contrast between evaluative and developmental conversations, and between periodic formal review and the ongoing, day-to-day rhythm of continuous performance management. Formal appraisal's connections to performance ratings, standardised documentation and organisational decision-making around pay and promotion are all covered, as is the question of what this approach does well and where its limitations lie.

A significant portion of the video is given over to the question of appropriateness — when coaching, continuous performance management and formal appraisal each represent the right choice, and why that judgement matters for HR and people management practice. The video considers coaching through the lens of when a non-directive, development-focused approach suits the situation, distinguishing this from moments when directing or deficit-based feedback is more fitting. The strengths-based versus deficit-based distinction runs through the comparisons made across all three approaches, as does the contrast between building longer-term capability and addressing immediate performance concerns.

The video closes by examining how organisations combine all three approaches rather than treating them as mutually exclusive alternatives — for instance, using continuous performance management as a foundation alongside periodic formal appraisal and targeted coaching for specific developmental goals. The shift in the role of formal appraisal within progressive organisations, from the primary performance conversation to one component of a broader framework, is examined alongside the circumstances in which formal documentation and compliance requirements make structured appraisal indispensable.

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Assessment Criteria 1.2

Explain the differences between coaching, managing performance and formal appraisal.

Indicative Content

To include: coaching vs directing; developmental vs evaluative conversations; continuous performance management vs annual appraisal; strengths-based vs deficit-based approaches; when each is appropriate.

What You'll Learn

Video covering: Formal Appraisal and Choosing the Right Approach

About FREE07Coaching, Appraisals and Giving Feedback

CIPD Level 0
FREE07
Learning Outcome 1

To develop learners’ understanding of effective coaching, appraisal and feedback practices, and how people professionals support managers to build capability, performance and engagement through fair, consistent and development-focused conversations.

View all FREE07 assessment criteria

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