KPIs, SLAs and Practical Application
5CO02 – Evidence-based practice
This CIPD Level 5 learning video, part of unit 5CO02 Evidence-based Practice, explores how organisations measure both financial and non-financial performance through KPIs, SLAs and practical application frameworks. Aligned with assessment criteria AC 3.1, the video examines key performance indicators, service level agreements, and complementary tools such as balanced scorecards, alongside metrics including revenue, profit margins, cash flow and return on investment. You'll gain a comprehensive understanding of how organisations evaluate performance across financial results, productivity, stakeholder satisfaction, legal compliance and environmental standards to inform evidence-based HR decision-making.
What this video covers
Covering Assessment Criterion 3.1 from 5CO02 Evidence-based Practice, this video examines Key Performance Indicators and Service Level Agreements as practical measurement tools within people practice. The SMART framework — Specific, Measurable, Achievable, Relevant and Time-bound — features as the basis for constructing effective KPIs, alongside a range of HR-specific examples including time-to-hire, voluntary turnover rates, employee engagement scores, training completion rates and absence levels. The video addresses how the selection of people-related KPIs should reflect broader organisational strategy, illustrating the point with reference to customer-facing team engagement where customer service excellence is a stated priority.
The risks of over-reliance on a narrow KPI set receive focused attention, with the video examining how intensive measurement of a single indicator — such as time-to-hire — can produce unintended behavioural consequences that undermine other performance dimensions. This tension between hitting numerical targets and achieving substantive outcomes is explored through the lens of what a balanced KPI framework looks like in practice. SLAs are then examined as formal service commitments, covering their typical components — quality standards, response timeframes, resolution windows and consequences for missed targets — with concrete HR examples including payroll query resolution and recruitment request acknowledgement drawn from shared services and HR service centre contexts.
The final part of the video turns to integration, considering the cause-and-effect relationships between leading and lagging indicators and how financial and non-financial measures interact across the performance spectrum. The connection between non-financial leading indicators such as training completion and downstream outcomes such as productivity and customer satisfaction is explored as the basis for constructing a business case for people investment. Stakeholder communication, strategic benchmarking and the role of measurement in enabling timely intervention are all brought within scope of the discussion.
Assessment Criteria 3.1
Appraise different ways organisations measure financial and non-financial performance.
Indicative Content
Measurements of financial and non- financial performance: for example revenue, gross and net profit, cash flow, return on investment, productivity, key performance indicators, service level agreements, balanced scorecard or similar performance management tools; stakeholder benefits and feedback, customer satisfaction, legal compliance, compliance with environmental standards, sector ratings.
What You'll Learn
Video covering: KPIs, SLAs and Practical Application
About 5CO02 – Evidence-based practice
This unit addresses the significance of capturing robust quantitative and qualitative evidence to inform meaningful insight and influence critical thinking. It focuses on analysing evidence through an ethical lens to improve decision-making and how measuring the impact of people practice is essential in creating value.
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