Evaluation Models, Scope, Evidence, and Tools

This video examines the structured models, scope definition, and evidence collection that underpin measurement of people practice impact. It covers the Kirkpatrick model—which evaluates learning interventions through reaction, learning, behaviour, and results—and explores how later additions extended this thinking to include ROI as a fifth level. The video also addresses the RAM approach and similar outcome-focused frameworks that emphasise linking activities directly to measurable business results. Throughout, the emphasis is on moving beyond superficial data collection to assess genuine behavioural and organisational change.

The video explores how to establish evaluation scope and criteria before measurement begins, explaining why defining what will and will not be examined keeps evaluation focused and manageable. It emphasises setting success criteria early, ideally during activity design, to ensure measurement is purposeful and that success can be judged objectively rather than shifting goalposts retrospectively. The video illustrates how clear, upfront criteria give evaluation credibility and enable informed business decisions about the value of people practice activities.

To generate credible evidence, the video discusses the complementary role of quantitative and qualitative data in evaluation. It covers quantitative sources such as turnover rates, absence figures, and performance data, alongside qualitative approaches including feedback, interviews, and focus group insights. The video identifies practical evaluation tools—staff satisfaction surveys, engagement surveys, absence data, wellbeing metrics, exit interview feedback, and productivity measures—and stresses the importance of selecting tools that genuinely reflect the outcomes being measured rather than simply collecting data because it is readily available.