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CIPD Level 55CO02AC 3.2

Understanding Impact and Value, and the Different Types of Impact

5CO02Evidence-based practice

Written by the People Study Pro CIPD content teamPublished

This CIPD Level 5 learning video explores how to understand and measure the impact and value of people practice, a core component of unit 5CO02 Evidence-based Practice (AC 3.2). The video examines different types of impact—including short and long-term, positive and negative, and direct and indirect effects—alongside the reasons organisations measure people practice outcomes, such as validating spending, ensuring objectives are achieved, and driving continuous improvement. By mastering these concepts and evaluation methods, learners will gain the knowledge needed to effectively demonstrate people practice contribution and make evidence-based recommendations within their organisation.

What this video covers

This video establishes foundational concepts essential for assessing people practice effectiveness within organisations. It distinguishes between impact—the effect or difference created by a people practice activity on individuals, teams or organisational outcomes such as productivity, retention or customer satisfaction—and value, which evaluates whether the benefits gained justify the resources invested. The video examines how people practice creates value across multiple dimensions, including financial outcomes like reduced recruitment costs and non-financial benefits such as improved morale or employer brand, whilst emphasising that value is only realised when activities align with organisational strategy.

The video explores the multifaceted nature of impact by examining its different forms and temporal characteristics. It covers short-term impacts, which appear soon after an intervention, and long-term impacts, which emerge gradually and may be harder to link back to the original activity. It also distinguishes between positive impacts and negative impacts, recognising that organisational changes can produce unintended consequences requiring acknowledgment and mitigation rather than dismissal.

Additionally, the video addresses direct impacts, which result clearly and immediately from an activity, and indirect impacts, which occur through chains of effects and are often more difficult to measure despite potentially containing significant value. Understanding these distinctions—between short-term and long-term, positive and negative, and direct and indirect impacts—forms the conceptual foundation for designing measurement approaches and selecting appropriate evaluation methods in people practice.

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Assessment Criteria 3.2

Explain how to measure the impact and value of people practice using a variety of methods.

Indicative Content

Impact and value: concepts and definitions of impact and value; how people practice creates value. Impacts: for example short and long term, positive and negative, direct and indirect impacts. Reasons for measuring: for example check and ensure that objectives being achieved, ensure a people practice contribution, justify spend on people practice, continuously improve people practice activities, identify further needs, identify gaps, enable informed business decisions. Methods: for example cost-benefit analysis, evaluation, validation, ROI, ROE. Models of evaluation; evaluation methods, determining evaluation scope and criteria; types of information and evidence for evaluation; evaluation tools (for example staff satisfaction surveys, absence data, wellbeing).

What You'll Learn

Video covering: Understanding Impact and Value, and the Different Types of Impact

About 5CO02Evidence-based practice

CIPD Level 5
5CO02
Learning Outcome 3

This unit addresses the significance of capturing robust quantitative and qualitative evidence to inform meaningful insight and influence critical thinking. It focuses on analysing evidence through an ethical lens to improve decision-making and how measuring the impact of people practice is essential in creating value.

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