Communication techniques and building evidence-based arguments

Mapped to AC 1.3 of 5CO03, this video addresses the practical communication techniques that enable people professionals to contribute to workplace discussions in a way that is informed, clear and capable of influencing others. The coverage spans vocal delivery — specifically the use of volume, tone, pace and variation — alongside the role of active listening and strategic questioning in guiding conversations. Questioning types including open, probing, clarifying and challenging questions are all named, reflecting how skilled interrogation of a discussion can shift its direction as effectively as direct advocacy.

A substantial portion of the video is devoted to constructing evidence-based arguments, and it identifies the categories of evidence that strengthen a professional contribution: internal organisational data such as survey results and turnover statistics, external research from sources including the CIPD, legal requirements and professional standards. The video sets out a clear structure for presenting a contribution — one that moves from an upfront statement of position through supporting evidence and acknowledgement of counterarguments to a restated conclusion — and addresses the use of concrete examples to make arguments tangible for different audiences, including the contrasting priorities of a finance director and an operational manager.

Context-sensitivity and audience adaptation sit at the heart of the video's closing focus, distinguishing between the demands of a formal board presentation and a less structured conversation. The video connects these techniques to the broader purpose of the HR, L&D and OD function as framed by the CIPD Profession Map, positioning confident and courageous contribution to discussion not merely as a communication skill but as an expression of professional responsibility at Level 5.